Alibaba set New Singles Day sale record exceeded any single U.S. shopping holiday

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At the end of the Singles Day, GMV stood at 268.4 billion yuan, just under a 26% rise from the figure posted last year. In dollar terms, the GMV figure was around $38.3 billion. Alibaba’s Singles Day sales last year exceeded the spending by consumers during any single U.S. shopping holiday such as Black Friday or Cyber Monday.

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